Audience Targeting

Audience Targeting

Because my film trailer is a thriller, it can have different audiences depending on the narrative of the thriller itself. Looking at films which relate to my film trailers subject such as Wolf creek and Misery which are focused on “kidnapping” but actually have different styles and customs of how these kidnappings are played out.

Wolf creek focuses on the kidnapping and torturing while Misery is about being obsessive and crazed over someone and their work (righting novels). Seeing that their narratives are different they are both 18 certificate which shows that kidnapping is a serious topic which makes me believe my film trailer is targeted at 18+, however my film idea doesn’t include gruesome death or torturing of the victim- more so psychiatric dealings with the victim which is portrayed like a crime investigation scene- where someone interrogates them. So this makes my film trailer still a thriller but perhaps a hybrid- a suspense thriller where tension is key to build the audiences interests- uses protagonists and antagonists to tell the story.

Looking at other films which are perhaps not in the same genre but are similar in narrative such as collateral which is a crime drama- similar narrative with a character being captured and questioned has a certificate of 15. Looking at this I have decided to make the certificate 15 because it isn’t as violent as wolf creek and Misery but does include some similar visual elements which are included in Collateral.

Thinking of gender in targeting, I think it’s difficult to choose one because it’s their personal liking of the genre they enjoy. Going with typical stereotypes I would assume that the main target gender would be male; this is because they are seen as stronger and because a wide variety of thrillers (more so horrors) have sensitive narrative stories they could probably handle them more.

Targeting an audience on their socio-economic classification (ABC1-C2DE) might be more difficult with films rather than something such as clothes. Because the target age is within the 15 bracket, they’re associated with students who don’t necessary have any income for work/job. Because of this I would assume my product would fit in with the C2DE classifications that are skilled working class and below. This is also because the highest age range with watch film in the cinema is within the same age groups.